Warrior Collective
BRANDING / VISUAL DESIGN / ART DIRECTION
Warrior Collective is a mental health support program for youth, including in-person and virtual support groups. It is intended to normalize mental health treatment and allow youth to take pride in seeking treatment, and as a way to connect with and reach out to others.
Warrior Collective is a community that promotes collaboration and connection, facilitates in-person support groups/counselling and is a safe space for youth who face mental health challenges.
APPROACH
The warrior brand represents the merging of strength, power, bravery, empathy and hope. I combined the shield icon and hands holding to represent removing a shield or a guard and hands to symbolize community and care. Work includes an informative app/website, swag, and an outdoor marketing campaign to promote and normalize treatment and facilitate open discussion around mental health.
